Frequently Asked Questions

What is Arctic Home?

Inspired by the threat facing the polar bear and its habitat, Coca-Cola and WWF are joining forces to help protect the polar bear’s home. Together we are raising awareness and funds to help manage and protect important places in the Arctic where polar bears and people can thrive. For that purpose we work with local communities, governments and scientists and we carry out additional conservation work.
The Coca-Cola Company has committed €1 million to WWF as part of the 2014 Arctic Home campaign in Europe.


Why is the polar bear important to Coca-Cola?

The polar bear is a part of The Coca-Cola Company’s heritage and means a great deal to the Company and our consumers. For nearly 90 years, the polar bear has been a Coca-Cola icon, representing the start of the holiday season. Through Arctic Home we are renewing our commitment to help ensure the protection of the polar bear and its habitat.

Why is Coca-Cola partnering with WWF?

This project grew out of our existing relationship and mutual interest in helping the polar bear. We started the Polar Bear Support Fund together in 2007 and we wanted to do even more. WWF has a vision for how we can work together to help protect the home of the polar bear – we’re asking people to join us in helping them bring that vision to life.

What else can I do to help the polar bears?

One of the easiest things you can do is help spread the word and create awareness for this project. Invite your friends to use the site and share the campaign through your social networks.


Where does my donation go?

All donations go to WWF through Arctic Home – the collaboration between The Coca-Cola Company and WWF – the goal of which is to support on the ground efforts to conserve polar bears across their range, both now and in the future. One aspect of this work is to define places where polar bears and people can thrive in the Arctic today and towards the end of this century. Given anticipated sea ice loss, WWF is proposing a natural “safety net” for areas of sea ice high in the Arctic islands and archipelagos where polar bears and other ice associated animals will likely persist longer than anywhere else.

How can people make a donation?

There are two ways to make a donation. You can donate online via Credit/Debit card, or via PayPal.



Any legal resident of the UNITED KINGDOM, over the age of 16, is eligible to make a donation to Arctic Home.

Join Our Community

WWF’s polar bear campaign, and our friends at Coca-Cola will match your donations