Frequently Asked Questions
What is Arctic Home?
Inspired by the threat facing the polar bear and its habitat, Coca-Cola and WWF are joining forces to help protect the polar bear’s home. Together we are raising awareness and funds to help manage and protect important places in the Arctic where polar bears and people can thrive. For that purpose we work with local communities, governments and scientists and we carry out additional conservation work.
The Coca-Cola Company has committed €1 million to WWF as part of the 2014 Arctic Home campaign in Europe.
PROTECTING THE POLAR BEARS:
Why is the polar bear important to Coca-Cola?
The polar bear is a part of The Coca-Cola Company’s heritage and means a great deal to the Company and our consumers. For nearly 90 years, the polar bear has been a Coca-Cola icon, representing the start of the holiday season. Through Arctic Home we are renewing our commitment to help ensure the protection of the polar bear and its habitat.